If your users are complaining to IT that they can’t get their jobs done, or necessary tools are missing but are actually there, we can help. Some systems are not built with the users in mind, but rather the functionality the developers needed to deliver. This can cause a conflict between what is needed and where in the system it is placed. Business priorities usually lack real user needs and what we think matters to users isn’t always what they think matters. Worse yet, we focus on a single screen or function at a time, and don’t consider a holistic view of the project and lose sight of where functionality could have been better planned.

Our UX Experts will walk through your application with you and get an understanding of not only it’s current state, but its origins. To know where you are going, one must first understand where they came from. We like to look at the HEART of the system. In UX Terms this means Happiness, Engagement, Adoption, Retention and Task Success. Using various metrics our team will identify any traps, dead-ends or alert you to possibly negative user interactions that may occur. We aim to find knowledge gaps and identify new strategies to better align your business goals with the users real needs.

We also look at the competition, what’s working and what isn’t? When it’s all said and done, we will work with you to plan a better UX and how to apply it without confusing your users and in most cases without requiring the need for any additional training. We know that every system is unique so it’s hard to consider a 1-test fits-all concept, but metrics work. By testing your system and having a clear understanding of any possible pitfalls, you can breathe new life in to your existing system and show users you do understand their needs. They’ll <3 you for it.

When you’re committed to the development of a long-term project, the wrong decisions can cost you. You can’t directly determine the effectiveness of a UX design based on traditional metrics like page views, dead links, conversion rates and time-on-page. Whether you have a system already or are building one, even 2 or 3, our UX Experts can test, A/B test, multivariate test (we like to test) and gauge whether the interaction between your users and system is finely tuned to meet the demands of your organization. By walking in the shoes of your users, you can learn a great deal about what frustrations they may endure, and sometimes what praises they have for functionality you came up with on the fly, and desire more of. From modern heat maps and eye gazing studies to tried and true techniques like survey and sampling we can identify any problems, provide insight and guide you to a better, more refined final product to deliver to your users, waiting to be loved. We question everything, and we test everything, over and over again. We do this until we are sure we’ve minimized every click, and simplified every process to ensure user satisfaction. We work harder so your users won’t have to.